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Case Study
 
Developing a bottling hub that increased efficiency by 75%
 
 
The Customer
Our customer is multi-billion dollar manufacturer of one of the world's most popular soft drinks.
 
The Challenge
The customer had 1,400 bottlers. While competition had moved on to homogenous bottling systems, the company was highly dependent on contract bottlers, mostly Mom and Pop stores that did not have the resources to modernize their process. The bottlers, who set the pricing, sent voluminous faxes (up to 70,000 a year) to the customer's main office with pricing, confirmation updates and profitability reports. The customer's office, would, in turn, direct them to the correct recipients. Retailers complained about this approach to faxing weekly price changes. To end the time and labour intensive problem, the customer decided to put in a centralized system that would make the information available online to retail outlets.
 
The Solution

Before designing the perfect solution, the Wipro Team studied the bottling systems of the customer, the industry and the operations of major retail chains. The result is the Bottler Hub/Extranet that automates the distribution of pricing data, and is made available to the customer's entire roster of registered bottlers and retailers.

Now, the 1,400 bottlers log onto the system with just a web browser, input information, like price changes negotiated with retailers, and send it to their customers, who in turn conveys it to the respective retail outlet. After the deployment of the Bottler Hub, the customer is today the one face for all retailers instead of the 1,400 different bottlers.

The Bottler Hub/Extranet was developed in Java using IBM'sVisualAge developer tools. The Java 2 Enterprise Edition components link to the customer's SAP financial, manufacturing and ERP applications. The apps connect to Unix-based IBM WebSphere application servers.

The Bottler Hub/Extranet has made the customer 75% more efficient than the industry standard in cycle time of broadcasting a pricing change, getting it approved by retailers and fixing errors.

 
 
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