Wipro: IT Services: Flow-briX :: Industry Specific Solutions Yellow Page Publishers

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Business Process Management (BPM)

Flow-briX

Market Solutions

Yellow Page Publishers

An advertisement is one of the most important communications for the customer of an advertising agency. Yellow page publishers often market their advertising space and offer to create the advertisements too. In the entire process of booking an order for advertisements the agency would like to enlist customer support from the first stage itself. Among a few of the challenges faced by this Industry are -

	Closing sales calls as soon as possible.
	Synergizing Global Operations.
	Integrate and balance load across studio's
	Enhancing customer participation in determining the advertisement specifications.
	Speedier development of advertisements.
	Shortening revenue cycles through speedy creation, review and approval.
	De-bottlenecking the creation of advertisements and decreasing the booking cycle time to increase revenue through greater volumes.

How does Flow-briX address your business and operational needs?

	Empower your sales teams - Sales people can create draft visuals; obtain templates online before they meet a customer.
	Enlist customer support, Close deals faster - Enhance customer participation by providing for templates of possible advertisements at the sales end. Enhanced customer participation facilitates an easier buy-in from the customer, helping the sales team to close deals faster.
	Zero lag time - Automated workflow immediately puts an approved copy/draft into the system, for creating the advertisement.
	Synergize operations across Studio's , optimize advert creation time - Load can be balanced across studio's and every advertisement can be created in the least possible time by optimizing the amount of time an advert spends at each step in the workflow. However, work can be allocated through manual intervention also.
	The right job to the right guy - Match skill sets of the designer to the skills required for creating a particular advertisement and allocate work automatically.
	Browser based proofing and approval - Browser based proofing and approval of adverts makes it possible to proof advert creatives from geographically dispersed locations. Browser based proofing also provides you with the ability to annotate and discuss the advert online.
	Optimize utilization of printing paper - Integrate with Autopagination tools to save thousands of pages if you are printing in bulk.
	Scale up operations - With Flow-briX you can address globally distributed workflow. Flow-briX's J2EE based architecture ensures that scalability does not hamper any of the performance related issues.

Highlights

	Distribute advert design work to studios across the globe.
	Automatically allocate work and balance load by matching skill sets of the designers with the available profiles.
	You may increase the productivity of your IT systems by as much as 40 %


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