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Case Study

Secure privacy solution for a large specialty retailer

The client

The customer is a specialty retailer of consumer electronics, personal computers, entertainment software and appliances with online eCommerce retailing. It has over 500+ stores all over U.S and Canada with online eCommerce retailing. For the 2003 fiscal year, the customer’s total revenue rose 16 percent to $22.71 billion compared with $19.60 billion for fiscal 2002. The retailer has a reputation for having developed a system for reliable, timely and cost effective product deliveries for its customers.

The challenge

The client wanted to give its customers a smooth experience of online retailing. For this, it was essential that the client maintain a comprehensive customer database so as to customize and enhance its offerings. However, the presence of over 130 million records and 30 different applications created a complicated situation for secure CRM access and customer data privacy.

The solution

The privacy solution framework addressed and catered to the customer’s business requirements by:

	Providing an authentication and authorization system to control database access to various applications and resources in the system
	Securing modules to encrypt sensitive information in the database
	Access control implementation as a combination of policy, control and software components
	A combination of privilege management, stored data encryption schemes based on AES algorithm and third party tools used to protect inside data from database administrators, testers and other direct users
	Use of faster encryption mechanism to meet critical SLA requirements
	Mechanism to protect the database environment and gateway so that data integrity is maintained and the volume of data processed is affected minimally on a daily basis
	Different solution design to protect sensitive data in QA, Test and Development database (However, different environments need to have different policies in place before implementation of any software/hardware solution)

Business Benefits Delivered

	Enforcement of data privacy for customer sensitive information has reinforced trust in the retailers brand and improved productivity and customer satisfaction
	Drastic reduction in ‘time to market’ enabling the retailer to reach to the market with full-fledged security for its applications and resources.
	Significant cost savings and efficiencies were realized by streamlining the process of securing customer sensitive information
	Wipro developed a secure privacy framework to prevent unauthorized access to databases thereby reducing the chance of losses and liabilities to the customer company
	Encryption of customer’s sensitive information assets effectively reduces risks and ensures integrity of critical data


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