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ENTERPRISE APPLICATIONS SERVICES
Siebel Case Study
Enterprise Applications Outsourcing
 
Leveraging Siebel CRM to achieve sustainable competitive advantage for an integrated telecom service provider
 

The idea
Increasing data integrity across customer life cycle
 
The client
An integrated telecommunication service provider having International backbones and nationwide network reaching more than 230 million people.
 
The business challenge
The client wanted to optimize and unify the business processes, across 15 countries (3 continents) with approximately 300 users, there by enhancing the marketing, sales & service effectiveness and have single customer view. There was a need to support 32 products and bundles with complex business and pricing rules.
 
The solution
Wipro partnered with the client to
Define common business process to support the customer life cycle
Provide enhanced capabilities for marketing, sales and servicing by increasing data integrity across customer life cycle using Siebel as the key technology tool

Client was using Siebel 6.3 with very limited functionalities. Wipro successfully completed migration of Siebel Application from Siebel 6.3 to Siebel 7.5.3 to leverage on Siebel’s new technology and to implement additional business & technical requirements. We were responsible for end to end implementation of project which included requirement analysis, technical design, development, deployment, user training, post deployment support and documenting process manuals.

 
Business benefits
Through the CRM program the client enhanced capabilities for marketing, sales and service functions by increasing data integrity across customer life cycle using Siebel as the key technology tool
Leveraged technology enablers to integrate all resources and deliver the desired experience, through multiple customer/owner touch points
 

 

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  CASE STUDIES
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