As radical changes that occur in the business environment, evolution invariably becomes a necessity as customers world-wide expect and seek innovation for both products and services. Successful CRM acts as a differentiator in business, especially when product and price fail to achieve this competitive advantage. Also the product and price advantages being replicable, they fail to give you the necessary edge in your industry. Hence CRM is emerging as a critical strategy as customer relationships are coming to the forefront of the competitive battleground.

At Wipro, we offer a range of CRM consulting services to help you enhance the life-time value of your customers and increase customer satisfaction. Some of the broad based offerings are as listed below :

CRM strategy definition
As the right CRM strategy will help you revolutionize your business practices, our domain experts help you define an optimal CRM strategy, formulate a plan for efficient execution, and establish milestones for your CRM implementation.

Business process analysis and definition
For rapid deployment of the CRM solution across the organization, we combine our traditional process improvement techniques with technology to carry out business process analysis and definition. This enables keen understanding of the uniqueness of your business processes, thereby ensuring that the CRM solution implemented, meets your strategic business objectives.

Solution prototyping
To help our customers increase the familiarity with their CRM environment, we design a solution prototype. This helps our customers test the effectiveness of the CRM implementation in their organization.

Gap analysis
Any deficiencies (gaps) in your existing CRM products and processes should be addressed to completely leverage your CRM solution. We identify the business processes, which are not supported by the standard application and suggest potential solutions for these gaps, revitalizing your CRM system