| As a strategic
end to end solution partner, Wipro had to ensure
that the proposed solution would cater to both
current and future needs of all the three business
functions– sales, marketing and services.
Wipro designed and developed the One Customer Database
(OCDB) - a central repository for customer data,
which provides a common view of the customer across
the client’s organization. The OCDB is fully
integrated with the back end systems and contains
the latest version of customer and product details
(around 40 million records).
Measurable
business benefits
 |
Ease of servicing
customer requests through support for multiple
brands and a single consistent view of the
customer |
|
Enables the Customer Service
division to handle an increased number of
transactions |
|
Faster turnaround times
in closing customer requests like address
changes across multiple product systems |
|
Powerful customer insight
based on a holistic view of a customer and
their product holdings |
|
