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Abstract
Deregulation of any industry opens up new opportunities
and threats for all players and it becomes more vital
to possess information on customers to a business. The
deregulation for the utility industry are vibrantly
demonstrating that customer information and the BI technology
used to analyze it will decide which utility companies
survive deregulation and which ones don't.
Deregulation in any industry tends to promote new
combinations of products and services, intense competition
and a long stream of mergers and consolidations as major
players position themselves for the future. Deregulation
in the utility industry seems to be producing its own
unique challenges that will favor those companies that
can use information on customers to build strong and
enduring relationships with them.
Many utility companies that have accumulated massive
databases on customers' energy usage, payment history,
length of residence, credit worthiness and geographical
data have found that all this data has not provided
them with meaningful information. Often the problem
is not a lack of data, but the inability to access it
or to be confident of its accuracy.
This white paper is an endeavor to understand the
Management Information requirements in the Gas Utility
industry and how SAP-BW Business Intelligence tool can
support the need.
Author
Kamlesh Morajkar
To know more about Wipro in enterprise application
services, go to www.wipro.com/eas
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