|
Abstract
The property & casualty insurance industry is facing
enormous challenges as well as opportunities. Factors
including globalization, product commoditization, industry
consolidation, regulatory changes, innovative distribution
channels, and shrinking margins have presented the insurance
industry with a new reality- securing a new competitive
advantage is more difficult than ever. Today’s
insurers must streamline their operations and make them
cost effective in an environment of overcapacity. They
must recognize the breakdown of the barriers between
financial sectors highlighted by deregulation. They
have to differentiate their products and focus on customer
satisfaction and retention, while maintaining a competitive
cost structure, in order to secure market share from
an increasingly demanding customer base.
For long, claims processing has been a focus area
purely for achieving operational efficiency and reducing
costs. However, there has been a growing realization
that, claims processing is essentially the moment of
truth for the insurance carriers, when the customer
expects the insurer to live up to its promises. Hence,
claims processing is being increasingly perceived as
a tool for achieving customer satisfaction than as just
a potential process for improving operational efficiency.
This paper discusses the business challenges posed by
the claims value chain and the necessary technology
solution to meet these challenges.
Authors
Umesh Kumar Rai,
Ram Kumar Kothandaraman
To know more about Wipro in insurance, go to www.wipro.com/insurance
|