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Abstract
The rapid growth of technology has made it possible
to track the shopping habits and consumption patterns
of consumers through embedded transponders in the products
they buy. Nowadays Radio Frequency Identification (RFID)
is widely used by retailers in this regard. However,
consumers', privacy advocacy groups like CASPIAN (Consumers
against Supermarket Privacy Invasion and Numbering)
are totally against the use of these as they think that
these processes breach privacy policies and contractual
obligations to the consumer.
The white paper discusses the need for developing
a comprehensive public policy that balances marketers’
information needs and consumers’ concerns regarding
privacy. The paper also explains various issues relating
to personal data security and how current laws may impact
the ability of future efforts to frame a comprehensive
public policy on usage of RFID internationally.
Author
Rakesh Kumar
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to www.wipro.com/retail
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