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Abstract
Customer service has always been the leading business
driver for retailers striving to increase their slice
of the retail pie. The point of sale has been recognized
as a key interaction point between the retailer and
the customer, and as technology and business processes
have evolved, retailers have realized the crucial role
that POS systems play in improving customer service
and increasing customer retention.
However, due to technical limitations imposed by the
existing systems, retailers looking to extend the functionality
of their existing POS systems are being forced to compromise
on their business objectives. This whitepaper discusses
the shortcomings of today’s aging POS systems and
delves into the key strategic, functional and technical
areas that retailers seeking alternatives to their existing
POS systems must focus on.
Author
Arjun Dugal
To know more about Wipro in retail and logistics, go
to www.wipro.com/retail
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