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Featured at Hoover's
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Abstract
Interactive TV is the combination of digital tele vision
and Internet technology to deliver a mix of programming,
restricted or open Web access, email, on-line shopping
and customer service to viewers watching at home. While
the current generation of interactive television systems
offer basic Internet browsing functionality, the next
generation of technologies available in the coming months
promise to give far greater flexibility both to viewers
and to content providers. The convergence of Internet
technology and television has only just begun.
This document, looks at the key business drivers of
iTV. It then focuses on the basic architecture of a
cable ITV network that includes the head-end, the video-servers,
the customer premise equipment etc. After giving an
idea about the network architecture, the next section
addresses the integration of iTV networks.
Author
Anitha Chandrashekar
To know more about Wipro in consumer electronics, go
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