| Case study
on Wipro Technologies’ new product development
strategy for its customers
'Innovation Management' is a brand
new textbook, which illustrates how organisations can
successfully manage and implement innovation in today's
rapidly changing business climate. Introducing a 'pentathlon
framework' for discussing the key aspects of innovation
management, the book provides pragmatic tools and techniques
for developing and administering innovation, with clear
notes on how managers can adapt this to their own specific
situations.
One of the key strengths of the book
is its use of international case studies, which helps
highlight the practical implications of the theory contained
within the book.
Authors
Keith Goffin and Rick Mitchell
About the authors
KEITH GOFFIN is Professor of
Innovation and New Product Development at Cranfield
School of Management and has published widely in both
the academic and practitioner literature. He regularly
teaches at a number of business schools in Germany,
Italy, France and Malaysia. With substantial industrial
experience gained at Hewlett-Packard, he acts as a consultant
on innovation management to well known organisations
including Agilent Technologies, HSBC, ICL, Kellogg's
and Rank-Xerox.
RICK MITCHELL was
Technical Director of Domino Printing Sciences and is
a Visiting Professor at Cranfield School of Management.
He has over thirty years experience in research and
development including a period as International Development
Manager for Philips Electronics. Rick has been a guest
speaker at many academic conferences as well as for
the UK Department of Trade & Industry. He is currently
also a visiting fellow in the Engineering Department
at Cambridge University.
Website catalogue page
www.palgrave.com/products/Catalogue.aspx?is=1403912602
About the book
Innovation Management • Published: June 2005 •
432 pages • 1-4039-1260-2 • £27.99
• Paperback
To discuss interviews, commission an article
or obtain a review copy please contact:
Lisa Dunn, Palgrave Macmillan, Brunel Road, Houndmills,
Basingstoke, Hampshire, RG21 6XS;
Tel 01256302813, Fax 01256330688 or Email l.dunn@palgrave.com
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