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Abstract
Successful merchandising of diverse products by retailers
requires accurate, complete and consistent information
of these items. Effective management of this information
would benefit the supply chain with enhanced efficiency,
increased speed to shelf, huge cost savings and better
customer satisfaction. One of the key challenges faced
by Retail and CPG industry is in the area of synchronization
of master data among the trading partners. There is
a global effort by EAN.UCC and GCI to develop the necessary
standards for GDS. This paper analyzes the applicability
of EAN.UCC standards to various participants of supply
chain. It provides an analytical view of the EAN.UCC
standards and examines the standards from a retailer
and CPG manufacturer’s perspective.
The paper also highlights the potential challenges
involved in the synchronization journey and provides
an insight into a generic architectural framework for
Global Data Synchronization and its implementation methodology.
Authors
Manoj Joshi
Subrahmanya V
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