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Featured at Hoover's |
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Abstract
World Wide Web has become an important channel for conducting
the businesses. The Internet provides the opportunity
to access the global market for the enterprises. Increasingly
the Internet is becoming the first point of contact
with prospects and the customers for the businesses.
This leads to the necessity for understanding the behavior
of the web site visitors, by analyzing and profiling
their behavior. Data warehousing and data mining technologies
can help the e-Businesses to better understand their
e-customers.
The analysis of the web site visitors poses unique
problems like:
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Identification of
the origin of the visitor is required |
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Calculation of the
Dwell time for a content page |
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Identification of
a User Session |
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Managing Web-site
Structure Information |
This paper addresses the specific problems
and possible solutions in providing the analytical solution.
Author
Pushpa Ramachandran M
To know more about Wipro in business intelligence and
data warehousing, go to www.wipro.com/datawarehouse
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