|
Abstract
By 2005, mankind will play with more than 100 billion
gigabytes of content in the form of images, text, audio,
video, graphics or a combination of all these. The task
of managing this content and making sure it reaches
the right customers at the right time will be a great
challenge. This paper looks at this issue of Digital
Content Management from a supply chain perspective.
It tries to apply some of the commonly used supply chain
practices like Inventory Management to the content assets
created by Media and Entertainment companies.
If content assets are treated as SKUs (Stock Keeping
Units) in supply chain parlance, and technology applications
like Digital Assets Management are applied from an Inventory
Optimization perspective, Media content managers will
be able to handle the digital onslaught better.
Author
Ashish Chawla
To know more about Wipro in media and entertainment,
go to www.wipro.com/media
|
