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Abstract
Most organizations have accumulated a great deal of
data, but what they really want is information. What
is the profitability of your customers? Which products
are normally sold together? Which customers are likely
to jump ship? These are common business questions, but
the answers aren't easy to find. The newest, hottest
technology to address these concerns is data mining.
Data Mining is the process of automated extraction of
predictive information from large databases. It predicts
future trends and finds behavior that the experts may
miss as it lies beyond their expectations. Data Mining
is part of a larger process called knowledge discovery;
specifically, the step in which advanced statistical
analysis and modeling techniques are applied to the
data to find useful patterns and relationships. This
paper will present an overview of the different processes
and techniques involved in Data Mining and will project
the advantage of data mining with the help of a case
study of an airline.
Author
Pushpa Ramachandran M
To know more about Wipro in business intelligence and
data warehousing, go to www.wipro.com/datawarehouse
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