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Abstract
With the advent of technology to address the changing
needs of customers and enterprises, the importance of
personalization was realized. In general, we define
personalization system as any piece of software that
applies business rules to the profiles of users and
content to provide a variable set of user interfaces.
The personalization & scenario server techniques
can help e-Businesses to better understand their e-customers.
This paper highlights the limitations of the traditional
system architecture design to achieve personalization.
It recommends a highly flexible, robust and cost effective
model for delivering personalized content. It also addresses
possible enhancements to leverage advanced personalization
techniques provided by ATG personalization and scenario
server.
Authors
Sujay Kumar
Srikanth Harathi
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Solution
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