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Case Study
Chartering the CRM roadmap for a large North American specialty retailer
The client
North America’s largest speciality retailer of home improvement products
Project mandate
Assessment of existing CRM capabilities and identifying new capabilities that need to be built
Evaluating the CRM solution
To ensure a unified view of the customer across multiple channels (e.g. Web, Phone, Walk-In, etc)
Project delivarables
Business process document covering key CRM capabilities that needs to be built and “To Be” processes
CRM and analytics package evaluation report
Prototype to demonstrate “To Be” processes in the recommended CRM package
Implementation road map of CRM package
Business benefit
Clear CRM road map
Unified view of customer
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