Comerica : Developing a single, integrated
view across the organization and customer relationships
Client
Comerica is a regional
bank with strong presence in Michigan and operations in
several other states including California, Texas and Florida.
Challenge
Business units acted
as individual businesses, resulting in systems and
data repositories designed for and in support of
single function use
Meeting requirement for cross-functional
information to maximize cross-selling opportunities
and to streamline marketing to customers
Proliferation of data repositories
hindered customers’ desire for Internet-based
self-service banking
No single view of customer
Solution
A data strategy defining
principles, governance, and ownership combined with
an architecture addressing operational and decision
support needs while mapping migration plan from current
architecture.
Benefits
Prioritize business
requirements across business units
Provide the means to address
customer self-service requirements for consistent,
timely information
Fulfill marketing and business
analysts’ requirements for a single, integrated
view of customer relationships
Enable real-time, rules-based
decisions on loans and credit lines both on-line
and by bank personnel
