“Innovation is Wipro - Wipro is Innovation” is our statement of purpose. The challenge this pursuit presents to us every day is – how does one make Innovation “Purposeful”, “ingrained” and “Deliberate” in our organization.

We recognize and nurture “innovative solutions” as one of the four Wipro values. We prioritize focus and resources guided by this value. The Wipro way of Innovation is really about this deliberate sustained innovation.

Our purpose of Innovation is to create higher value for our customers. This continuous thought led us to foresee the benefit of partnering with technology companies to bring value to our customers. Combining these relationships with our strong R&B talent led to the idea of “Lab on Hire” and subsequently to offshore development centers which made offshore outsourcing truly mainstream. Pushing this idea a little further helped us conceptualize the remote infrastructure service model, branded as global command center or GCC to manage the customer’s IT infrastructure. Today, we serve our customers with a wide spectrum of services fuelled by the power of innovation.