CMOs Lead the Data Revolution
Author: Nitesh Jain

This paper reveals that CMOs are at the forefront in utilising data for business decisions. It also delves into the usage of a 720-degree plan that can help them turn data into insights to grow business, remove inefficiencies and meet their customers' expectations...

Maximizing Sales Opportunities
Author: K.R.Sanjiv

Get to know how data is delivering results for CMOs and how utilising it they are able to maximize the potential of 'Next Best Action' that aims to improve the sales figures as well as customer retention...

Profitability Analytics Light the Financial Path
Author: Shri Ranganathan

This paper explains how organizations can leverage performance management and profitability analytics to drive business growth..

Streamline the Financial Close
Author: Rajesh Krishnaswamy

This paper examines how an increased use of data for the financial close process can help and speed up compliance and reporting needs of the organizations...

The 3 data trends that are setting leaders apart from the rest
Author: K.R.Sanjiv

This paper points out the three broad trends of a strategic use of data- broader, deeper, and faster that are setting the leaders apart...

The Missing Data Scientists
Author: P Srinivasa Rao

This paper examines the need for a new breed of professionals - The Data Scientists, who can decipher the deluge of big data and turn it into a valuable business asset...

Leveraging device data analytics for business growth
Author: Jayant Prabhu

This paper explains how conventional enterprise data sources are now being supplemented by machine data and how a meticulous use of data analytics can add immediate value to a business...

Enterprise Performance Management
Author: Tanoop Gupta & Prem Swarup

This paper discusses how Enterprise Performance Management can help CFOs address a growing list of modern business imperatives like compliance, regulations and risk management...

Going Beyond Data Mining
Author: P Srinivasa Rao

This paper propounds the idea of using analytics for building strategic insight in Retail especially since it is amongst the earliest adopters of data usage for making business decisions...

Visualization: See what your data has to offer
Author: Prem Swarup

Two-third of business leaders polled for "The Data Directive", an Economist Intelligence Unit survey commissioned by Wipro believe that the range and types of data have expanded in the past couple of years...

Leveraging Device Data Analytics for Business Growth
Author: Jayant Prabhu

There is a virtual tsunami of data that businesses are creating. There is data from oil rigs, aircraft components, traffic signals, medical equipment, utility meters, network logs, GPS systems, mobile devices...

Leveraging Data for Strategic Change
Author: K.R. Sanjiv

Data is no longer an isolated IT discussion. It is a business necessity supported by IT. But make no mistake -- while businesses need to answer questions around cost reduction, operational efficiencies, supply chain performance...

Maximizing the Value of Data
Author: Prasad Shyam

The historical dependence of manufacturing on spreadsheets is changing. Spreadsheets haven't yet gone out of fashion but they are certainly under threat! Select manufacturers are capitalizing on data, maximizing its value, leading to...

Riding the Data Wave in Retail
Author: P. Srinivasa Rao (PSR)

Retail has been a champion of data. For decades it has successfully used data to gain customer insight. However, in the last few years the advent of mobile commerce and social media has brought radical transformation in the business...