Economical saturation in the advanced countries and high GDP growth rate of developing countries has forced engineering product companies to put more focus on emerging markets to increase market share as well as revenue. But as most of the product companies are based in developed countries, they have limited access to emerging markets in terms of market/ customer analysis as well lack the capability to define the feature modification required to match emerging market requirement.
In order to succeed in a fast-paced global environment, companies have to economize their business operations and market their opportunities. Wipro's Product Strategy and Architecture (PSA) practice can help technology vendors and enterprises develop innovative and effective product and IT strategies that prove successful for their businesses.
Wipro's PSA has over a decade of experience in researching, analyzing and documenting the business value of technology solutions. We assist vendors, service providers and large enterprises in each of these phases of the product development lifecycle,
- Invent: Identify and validate new market opportunities
- Build: Build products more effectively
- Sell: Shorten sales cycles and sell more effectively
- Optimize: Improve product development efficiency
Our practice has an experienced team of technical architects and management consultants from global consultancy firms, IT analyst firms and technology product vendors. We provide unique services by integrating market specific knowledge, experience in emerging technologies, standards in IT and embedded systems, broad strategic planning skills, proficiency in global strategies and understanding of hi-growth emerging countries, thereby helping companies to meet the complex demand of the industry.
Wipro offered virtual infrastructure as a service for one of the
world’s largest paint companies 
