Analytics as a Service

Digitization has opened up several channels for customer interactions resulting in generation of massive amounts of data. This data is a reservoir for deep insights into customer behavior and patterns – what businesses need in order to drive real, visible differentiation. These insights can help businesses make better decisions to solve problems, build competitive edge and drive growth.

How Wipro Helps

With global business expertise spanning across industries and deep domain knowledge, Wipro’s Analytics as a Service Center of Excellence (CoE) helps companies turn information into actionable insights for smarter and agile decision making. Our analytics offerings can help businesses:

  • Get a complete view of their business by accessing, cleansing and joining all relevant data, regardless of the system or format
  • Go beyond simple queries by getting access to sophisticated analytical models in an easy, drag and-drop environment
  • Provide decision-makers with insights in the format they want - detailed reports or rich, dynamic visualizations
  • Reduce costs and improve the speed of decisions by blending, analyzing and reporting, all within a single workflow


Data Management Services (DMS)

Our DMS solutions provide data in structured, quality driven and consistent formats to render accurate reporting and analytics to derive actionable insights

  • Data development and management
  • Data integration
  • Data Quality as a Service

Research Services

Our Research Services provide objective insights that allow clients to streamline business strategies, improve return on investments (RoI), and strengthen operational efficiency

  • Information Analysis
  • Business Research
  • Financial Research

Insights Analytics: (Reporting As a Service)

Reporting as a Service is platform agnostic insight driven approach that helps organizations to make quick decisions by enabling timely access to accurate and insightful data.

  • Dashboard Solutions on Cloud
  • Data Visualization
  • Business Intelligence

Advanced Analytics:

Our advanced analytics offerings include predictive modeling and optimization that enable faster and smarter business decisions across all industries spanning the entire analytics value chain.

Analytics across the value chain

Expand all

Sales and Marketing

  • Market Mix Modeling
  • Price Elasticity Analysis
  • Campaign Analytics
  • Market Basket Analysis
  • Sales Driver Analysis

Customer Analytics

  • Customer Segmentation & Profiling
  • Customer Life-time Value
  • Customer Loyalty & Attrition
  • Customer Purchase Behavior

Supply Chain Analytics

  • Demand/Sales Forecasting
  • Inventory Optimization
  • Transport Optimization
  • Out of Stock Analysis
  • Spend Analytics 
  • Order Performance analysis

Text, Web & Social Media Analytics

  • Text Analytics
  • Sentiment Analytics
  • Recommendation Engine
  • Web Analytics & Reporting
  • Social Media Analytics

Industry Specific Analytics Solutions

  • Retail and Consumer
  • Health Care and Pharma
  • Manufacturing
  • Energy and Utilities
  • Banking and Insurance
  • Telecom

Functional Solutions

  • Customer Experience & Marketing
  • Fraud and Risk
  • Supply chain and Operations
  • Human Resources
  • Finance and Accounting