Retail & Consumer Goods

Retail and Consumer Goods industry across developed & emerging markets are witnessing a huge shift in consumer behavior, with a demand for omni-channel services and device proliferation which is forcing Retail & Consumer Goods companies to offer next generation services platforms. In our interactions with clients, we see an increasing shift towards multi-channel shopping as retail floor space is on the decline. E-commerce will be the fastest growing channel for the next five years.

In the consumer goods industry, value conscious consumers will drive demand, thus enforcing optimum use of trade promotion funds. These factors push consumer goods/retail organizations to look for avenues that meet both organizational and customer expectations, leading to a search for outsourcing options for business specific processes.

How Wipro Helps

Our Retail and Consumer Goods Service focuses on creating personalized and intuitive customer engagement, leading to exceptional customer service. We help you move to low-cost channels that improve performance and increase speed to market for new products. Our services help you with:

End to End Process Outlook

  • Revenue Enablement: Convert browsers to shoppers
  • Better Customer Experience: Differentiated predictable services
  • Cost Optimization: Reduced cost to serve, cost avoidance and efficiency gains

Our services are designed specifically for business stakeholders in areas such as merchandizing, marketing, e-commerce, customer service and fulfillment

  • Select Industry Services

    • O-Commerce Support
    • Customer Experience Management
    • Digital Marketing
    • Retail Operations
    • Order to Cash
    • Trade Promotion Management

    Value Offered


    Reduced Cost to Serve

    • Infuse technology for non- linearity
    • Mix of near-shore / off-shore operations
    • Continuous improvement
    • Driving cost avoidance

    Improved Process Efficiency

    • Streamline processes, reduce complexity and drive standardization
    • Predictable and consistent delivery model
    • Best in class benchmarking

    Enhanced Customer Experience

    • Channel integration
    • Consistent service across devices and channels
    • Social media outreach

    Key Differentiators

    • People, process excellence, delivery and technology levers
    • Expertise in fulfillment, assurance, revenue management with industry specific solutions
    • Analytics driven business process platform - Base)))™
    • Solutions focused on business outcomes, not just cost arbitrage