Media

Disruptions in the media industry continue to be driven by today’s hyper- connected consumers, evolving consumption patterns, rapid technological advances, faster network speeds, and an increased convergence of telecom, television, internet, and devices. Media companies face challenges in monetizing the traditional and digital revenue models and engaging the digital consumer.

How Wipro Helps

We help optimize your brand value, revenues, and end user engagement by implementing new and innovative business models that impact R&D, sales and marketing, COGS/production, SCM, corporate functions, billing, and customer service functions of organizations. Our services span the following verticals:

  • Publishing: We help create compelling content propositions with ample personalization and greater reach. We monetize content by making it well researched, discoverable, in-demand, and engaging while controlling production costs at the same time.
  • Advertising: We help you optimize inventory and campaigns across channels and platforms, measure their impact and influence, and bring in the agility to react and intervene in time. We also reduce revenue leakage through automated campaign reconciliation by reporting on discrepancies between advertiser and publisher delivery data.
  • Media Monitoring: We help brands, advertisers, and publishers derive meaningful insights from news and content, helping them build trust with today's well connected, well informed and demanding consumers.
  • Consumer Profiling and Audience Segmentation Services: We help brands, media owners and media buyers to identify sales and marketing opportunities by maximizing audience value. We provide you actionable insights on profiling, targeting, media planning and buying across the media value chain.

We have delivered significant benefits across Advertising, Publishing, and Media Monitoring:

  • Industry focused, platform-based solutions: Integrated IT and BPS solutions, leveraging a large ecosystem of product partnerships and flexible commercial models, including BPaaS and utilities
  • Use of flexible, innovative solutions including process automation, intelligent business platforms that work with existing IT landscape and new age assets in cloud, analytics, mobility, and digital for the enterprise
  • Industry-leading BPS platform: Wipro Base)))™ is a flexible, adaptable, and customizable BPS platform which helps deliver process metrics and reduces cost of operations
  • Driving predictable business outcomes: Our Business Value Meter (BVM) delivers value by leveraging best practices, industry benchmarking and domain insights for continuous improvements