To stay ahead in today's world, marketers need innovative ways to understand, collaborate, reach and influence consumers who are fast embracing the emerging channels. Currently enterprises are looking for innovative ways to:

• Measure and optimize marketing spend
• Empower and collaborate within and outside the organization to shape the brand experience
• Increase consumer reach and manage consistent brand experience across digital channels
• Publish interactive, multichannel campaigns simultaneously
• Listen to conversations on social channels, engage communities and influence with contagious ideas

To achieve above goals, enterprises have to leverage on multiple technology investments to address marketing planning, campaign management, e-commerce, web content management and analytics across marketing operations.

Wipro Reach is an end-to-end integrated digital marketing solution that enables organizations to realize their marketing goals by automating and integrating campaign management, multi-channel publishing, web content management, digital asset management, web and social analytics.

Key Features

• Campaign Management with segmentation and data management features
• Workflow Management
• Digital Asset Management
• Multi-Channel Campaign Creation, Publish and Analysis
• Real time Perception Management
• E-mail Marketing - Target Marketing by Segmentation
• Web and Social Listening & Monitoring