Customer Information and Experience

Customer Experience is the heart of the digital initiatives taken up by different organizations. This is the cornerstone for an organization’s success. With the growing customer base, there is a growing need for analytics, mobility, social media integration and e-commerce. Customer is placed at the center of business applications to deliver a unique experience. With the eruption of SaaS and dynamic expectations of customers, customer engagement has become imperative.

How Wipro Helps

Wipro’s Microsoft Dynamics CRM Practice provides a vast horizon of capabilities across the assessment, implementation and support stages of a customer lifecycle.

  • Operationalize Customer Insights
  • Multi-Channel Customer Experience
  • Elevated User Experience
  • Enhanced Sales and Marketing Functions

Our diverse set of service offerings cover:

  • Marketing: Includes dynamics marketing, campaign management, response management and list management
  • Sales: Includes account management, lead management, contract management, opportunity management, mobility sales on-the-go
  • Customer Care/Service: Includes social engagement, unified service desk, service management, resolutions and escalations, field service and knowledge base
  • Analytics: Includes services like Power BI, custom reporting, sales and service analytics, and SLA monitoring

We also have a rich collection of IPs, which include among others, easy upgrade, referral management, utilities solution, banking solution, event management, Chinese walls and social connector.

Success Stories

360-degree Customer Experience

Provided 360-degree customer view to a leading European financial services provider, creating opportunities for cross-sell and up-sell. Also, reduced the cost on OneCRM implementation by 30% and delivered an efficient, collaborative and effective integrated view of the customer

Pre-emptive Assistance

Set up 360 - degree knowledge-based intuitive customer experience - with predictive analytics and machine learning - for a mobile device insurance provider. This led to enhanced customer satisfaction, reduced escalations and improved customer targeting