Organizations are faced with multiple challenges in creating awareness and increasing interest about their brands. Thanks to the advent of digital channels, marketers can leverage digital technologies to create engagement with their customers across various channels and touch points. While CMOs look for newer, better ways to reach out to customers and provide a consistent brand experience across channels, they are faced with critical questions about customer likes and dislikes, customer engagement through relevant content, better ROI on marketing investment and so on.
How Wipro Helps
Wipro's Customer Engagement Service helps businesses create a platform to engage with their customers across various channels and touch points. We help you create:
- Personalized and targeted marketing campaigns
- Engage customers across channels
- Enhance visibility and create effective content strategy
We have a boutique of customer engagement offerings across various technologies that include Content Marketing, Brand & Campaign Management, Segmentation, Search & Recommendations and Next Best Action.
We help organizations manage their customer engagement by:
- Delivering the right content, at the right time, to the right customer
- Creating faster time-to-market campaigns
- Managing the complete content life cycle
- Improving conversion and customer acquisition rates through personalized content
- Increasing Return on Marketing Investment