Retail Analytics

Retailers are grappling with demanding customers who are more informed and discerning, thanks to new media and technology. They are able to leverage the digital media to research online and to influence as well as be influenced by their peers. For Retailers, thus, the competitive advantage lies in leveraging Analytics to understand their customers better, forecast needs and demands efficiently, optimize on costs without compromising service quality and build lasting relationships with customers.

How Wipro Helps

Wipro's Analytics solution for Retail equips you with actionable business insights for quicker and intelligent decision making and helps you:

  • Build better customer experience and relationships
  • Have precision marketing
  • Ensure enhanced profitability
  • Gain better competitive advantage in merchandising and pricing
  • Efficient demand sensing
  • Operational efficiency
  • Targeted promotions for better ROI
  • Compete with online retailers

Our offerings in Retail Analytics include:

  • Customer Analytics: It enables customer facing personnel and marketers to have a single view of customers across channels and businesses. It reveals insights into customer behavior and enriches overall customer experience and loyalty. Solutions under customer analytics include Next Best Action, recommendation engine, loyalty analytics, response and prospect analytics, churn analytics
  • Profitability Analytics: It enables finance personnel and heads of businesses to determine profitable products, customers and services and allocate costs accordingly to improve profitability
  • Supply Chain Analytics: It enables merchants and supply chain executives to improve the supply chain visibility and efficiency with insights-driven demand forecasting, network optimization, vendor analytics, inventory turns, SKU velocity analysis and shipping strategies
  • Operational analytics: It enables store operations team to optimize labor scheduling, reduce shrinkage, rationalize assortment, enhance customer in-store experience and optimize store inventory management
  • Merchandising and Pricing Optimization: It enables you to optimize buy plan, assortments, allocations, pre-packs, track new product performance, optimize markdowns and promotions, improve price realization, competitive pricing intelligence and price strategies, optimize space allocation and planograms, and maximize product allocation and availability