Wipro Technologies - Integrated Multi-channel Retail (IMCR)

RETAIL, CPG & Distribution

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"I want to thank our friends at Wipro for all of their hard work over the past nine months and their drive to fully define and document the requirements and drive this to final implementation."

Cloy Swartzendruber,
Manager System Development,
Blackwell's Book Services

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Wipro’s integrated multi-channel retail (IMCR) practice helps deliver a superior shopping experience by synchronizing customer touch points across channels while leveraging inherent capabilities of channels to maximize ROI from multi-channel initiatives.

The central aspect to Wipro’s approach is the multi channel maturity model developed by Wipro. The goal of the model is to measure the current multi channel capabilities against a standard framework to identify areas within the retailer’s IT landscape that can be optimized for improving the multi channel capability of the retailer.

Wipro’s multi channel implementation process involves two differentiated and complimentary approaches. The first approach involves developing the strategy and enterprise architecture for the new multi channel roadmap based on the maturity model and defines the execution roadmap to realizing the enterprise architecture.

The second approach involves approaching the multi channel enablement process through a series of point solutions. The specific point solutions to be deployed will depend on the outcome of applying the maturity model and the prioritization of customer’s needs as determined by business.

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Integrated Multi-Channel Retailing
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80% reduction in lost sales, enhanced process efficiency and improved response time
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