Since its foundation the company has been consolidating its position as one of the biggest retailers in Spain: the company operates mainly in Catalonia and runs a total of 515 stores under 3 different formats - cash & carry (Gros Mercat), supermarket (Suma and Proxim) and wholesale.

In 2005 the company reported annual sales of more than €836 million.

At the end of 2005, Miquel Alimentació Grup decided to implement a pricing tool in order to define the optimal pricing strategy for their market and competitive position, using demand based pricing.

Due to their deep retail knowledge and experience, Enabler was selected as the preferred partner to put this optimisation solution into practice. Enabler firmly believes that retail optimisation enables retailers to improve processes that make a positive difference to bottom line performance.

www.miquel.es