Testimonials
"I want to thank our friends at Wipro for all of their hard work over the past nine months and their drive to fully define and document the requirements and drive this to final implementation."
Cloy Swartzendruber,
Manager System Development,
Blackwell's Book Services
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Home  Retail Business Process & Analytics Business Process & Analytics Service Offerings
Business Process & Analytics Service Offerings
Customer Interaction Services
The cost of acquiring a new customer is over five times the cost of retaining an old one. Hence, Wipro’s customer interaction services are focused on customer acquisition and retention. Wipro’s portfolio includes customer contact and outreach, providing 24x7 support through voice (in-bound and out-bound calls), telemarketing services and telemarketing outsourcing. We recognize the fact that loyal customers spend 30-50% more per transaction, and assist retailers in their loyalty program administration.
Finance & Accounting (F&A) Services
Wipro’s F&A practice is built on in-depth understanding of retail domain and offers solutions in the areas of Order to Cash Cycle, Procure to Pay cycle, Plan to Result and the complex areas of Compliance, Financial Analysis and Management. Our team of Industry experts comprises domain consultants who have worked at blue-chip accounting and audit firms, banks, top BPO service providers and technology firms.
Sourcing & Procurement Services
Getting the right merchandize on the retail shelf, at the right time for the right price is an imperative for any retailer in order to maximize the sales opportunity. Wipro can help retailers by providing sourcing support, contract management, supplier monitoring and spend analytics to create a leaner purchasing organization. Indirect spend amounts to approximately 15% of a retailer’s revenues - our experience reveals cost savings that can be readily realized by optimizing the indirect procurement function.
Retail Analytics
Wipro helps retailers leverage their existing technology investments to create a demand driven enterprise through data mining and statistical modeling to:
- Know your Customer: Market basket analysis, customer segmentation, customer life stage analysis, customer spend analysis
- Know your Spend: Marketing spend analytics & optimization, markdown optimization, promotions optimization, sales elasticity of promotions
- Know your Store: Price analysis, category profitability analysis, SKU sales trends & analysis, store revenue & profitability analysis
- Know your Supply Chain: Demand forecasting, supplier performance, analysis of inventory, shrinkage and re-order points
Planogramming
Wipro can help retailers in store level planogram execution, on-demand, from offshore, to provide retailers the opportunity to customize the store shelf to cater to localized customer needs. This includes data cleansing, data mining, and analysis as well as planogram generation.
Wipro’s expertise in offshore shelf space planning enables retailers to achieve:
- Higher productivity: Increased GMROI, lower out-of-stocks, allocation of space for promotional items and private labels
- Lower costs: Through offshore execution and improved delivery times
- Superior analytics: Ability to execute planograms at local market / cluster / store level by taking the primary drivers of space planning into account
- Improved store performance: Category growth, volume improvement, opportunity for more frequent resets
Expediting Orders
The apparel industry displays unique characteristics wherein the purchasing function has multiple touch points, requiring orders to be followed up on a regular basis. Wipro can assist in expediting orders, having its agents follow up with the client’s buyers across the globe via telephone and / or e-mail.
Human Resource (HR) Services
Wipro can support retailers to recruit and manage the large numbers of distributed store personnel, manage workforce as well as payroll and benefits. Wipro leverages its strong expertise in the technology underlying the HR function to provide a comprehensive IT and process solution. |
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