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Planogramming Services
With Manufacturers rapidly introducing new product in the assortment, range builders to cater to needs of diverse customers, the task of determining the right mix on store shelves becomes daunting. In order to optimize the use the shelf space and maximize profitability the category managers need to analyze data in order to make the right decisions. Thought a lot of data is available in the various retail systems, lack resources & clean data, often hinder effective analysis.

Considering each store’s unique pattern of demand, number of assortments demographics, competitive situation, varied layouts and fixtures, its really crucial to analyse data in terms for space, sales, margins, turns, inventory, sub-category performance roles, for optimal use of shelf space by way of Analytics Driven Planograms.

Analytics Driven Planograms ensures in keeping the shelves look fresh and interesting to consumers, which entail getting the right products in front of customers to support corporate branding and promotions.

Wipro the right combination of BI/DW, Data Analytics, Planogram Production expertise backed by a delivery capability based on the proven global onsite/ offshore model have the capability to produce Analytics Driven Planograms to its clients.

Wipro’s team and capability complement the existing retailer / CPG company shelf merchandizing and space management teams to produce Analytics Driven Planograms, by providing enhanced value in terms of

Service
More frequent resets to accommodate changing assortments

Cost
Lower cost of operations and ownership

People
Scaling up or down of operations without loss of knowledge
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