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"I want to thank our friends at Wipro for all of their hard work over the past nine months and their drive to fully define and document the requirements and drive this to final implementation."
Cloy Swartzendruber,
Manager System Development,
Blackwell's Book Services
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Home  Concept Store RFID Concept Store
RFID Concept Store
Leveraging the advantages of an innovative technology to facilitate a better retail experience
The retail boom has brought in a significant sea-change in the way businesses view their obligations to their customers. Strategic ideas are now more reliant on technology to help bridge the gap between the business and the customer. The latest, and what is considered a revolutionary new technology in the retail industry worldwide, is RFID (Radio Frequency Identification).
RFID technologies tag individual items by storing a serial number (EPC Code) that identifies a product and its associated information. The system comprises a tag, which is made up of a microchip and a reader. The reader transforms the radio waves from the RFID tag to a form that can be stored on computers as usable data. For retailers this technology comes as a boon as, amongst other things, it ensures personalized, customer-responsive marketing and long-term customer retention.
Wipro identifies the leeway RFID can generate
Wipro Technologies' comprehensive supply chain RFID solutions help consumer product manufacturers and retailers brand, track and secure goods. Wipro's RFID solutions bring total visibility in the supply chain and enable continuous monitoring of inventory levels. This enables maintenance of minimum inventory and replenishment of fast-moving products.
Wipro's RFID expertise stems from its strong business process consulting experience, systems integration and solution delivery capabilities. Leveraging this learning over the years, Wipro has taken the initiative to create an RFID concept store that demonstrates the benefits of RFID and helps in understanding the intricacies of the RFID system in a real world environment.
RFID - optimizing retail management efforts
RFID can resolve approximately 33% of store execution issues at case level and 50% at item level. Retail store productivity can be increased by approximately 5% at case level and 7% at item level.
Wipro's RFID solutions are based on the following customer-centric objectives
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Simplifying complex business processes |
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Improving customer experience while shopping |
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Ensuring total supply chain visibility |
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Enhancing process efficiency through the use of technology |
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Creation of an automated store environment |
RFID at work
Wipro concept store: showcasing the future of retail management
The Wipro concept store showcases the intricacies of RFID technology through different business processes within a retail store. The store is designed to demonstrate item level tagging explaining the real benefits of RFID, with customers as the center of the activity.
Wipro concept store focuses on
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Intelligent shelf stock maintenance |
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Smart point of sale activities |
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Increasing retail promotion effectiveness |
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Anytime in-store information |
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Better loss prevention |
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The functionalities of the concept store
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Smart stock maintenance |
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Automated check-out |
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Intelligent shrinkage avoidance |
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Tracing and tracking |
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