Testimonials
"I want to thank our friends at Wipro for all of their hard work over the past nine months and their drive to fully define and document the requirements and drive this to final implementation."
Cloy Swartzendruber,
Manager System Development,
Blackwell's Book Services
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Home  Concept Store Guided Selling Solution
Guided Selling Solution
Traditionally, the single touch point for a customer in a retail scenario has been the Point of Sale. But with new mobile technologies in vogue, the retailer can interact with the customer during the actual shopping event. By sharing data through intelligent, wireless devices the retailer can provide better information to a customer making a purchase decision.
The Guided Selling Solution is an innovative solution that provides the following benefits:
Benefits for Customers
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Empowers the shopper with the ability to elicit detailed product information |
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Enables product comparisons to arrive at the best purchase decision based on one’s preferences |
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Simplifies the buying decision for the customer |
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Encourages impulse buying by bringing to the customer’s attention current promotions running on the product |
Benefits for Retailers
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Increases Sales Revenue |
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Encourages Impulse Buying |
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Targeted Promotions |
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Tracks Customer Purchase Behavior |
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Analyzes Buying Patterns |
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The Key to succesful Trade Promotion Mangement (TPM) Implementation
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80% reduction in lost sales, enhanced process efficiency and improved response time
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