Testimonials
"I want to thank our friends at Wipro for all of their hard work over the past nine months and their drive to fully define and document the requirements and drive this to final implementation."
Cloy Swartzendruber,
Manager System Development,
Blackwell's Book Services
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Home  Concept Store Electronic Shelf Labels
Electronic Shelf Labels
Wipro’s Concept Store has an innovative electronic shelf labeling system that’s easy to use, makes price changes in seconds, and ensures instant price accuracy throughout the store. It also displays more than just a static price. The labels “flash” and highlight various promotions’ scenarios through a red LCD sale indicator to attract shoppers’ attention to specific offers or sales.
Benefits to a Retailer
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Pricing Accuracy - Shelf prices always in sync with POS |
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Flexibility - ESLs allow a retailer the flexibility to implement a creative pricing strategy, balance store traffic and be reactive to environmental factors |
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Reduction in labor costs - ESLs enable pricing information to be updated wirelessly, instantaneously and as often as needed by receiving data either by RF or Infra Red from a transmitter located centrally |
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Enhanced Shopping experience - By providing all sorts of instant information on unit prices, shop specials etc. ESLs improve the shopping experience for many consumers |
Benefits for Retailers
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Increases Sales Revenue |
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Encourages Impulse Buying |
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Targeted Promotions |
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Tracks Customer Purchase Behavior |
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Analyzes Buying Patterns |
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