Testimonials
"I want to thank our friends at Wipro for all of their hard work over the past nine months and their drive to fully define and document the requirements and drive this to final implementation."
Cloy Swartzendruber,
Manager System Development,
Blackwell's Book Services
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Home  CoE Trade Promotions Management
Trade Promotions Management
Wipro has formed a center of excellence (CoE) on Trade Promotions Management [TPM] to deepen our domain expertise and offer value added solution to consumer goods customers. Researches and studies on TPM have estimated the trade promotion spending by consumer goods companies to be anywhere between 15 to 25% of their gross revenues. Being the second largest expense component after cost of goods sold, trade promotion presents a huge opportunity for companies to manage cost and hence improve their working capital and shore up profitability. Growing retailer sophistication, new regulatory compliance and an increased demand for consumer value adds further intensity to the already complex trade promotions.
The TPM CoE focuses on trade promotion business process in the consumer goods industry to propagate an integrated process of budgeting, promotional planning, execution, tracking, settlement and analysis that maximizes the effectiveness of trade promotional investments. We possess framework, toolkits and templates to
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Perform the assessment of the process & technology supporting TPM, identify the gaps and recommend solutions |
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Define a clear strategy and business process maps to streamline the trade promotion process |
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TPM application evaluation, enablement and deployment |
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Trade promotion administration and analytics |
Our systems integration and infrastructure management service capability coupled with our alliance with Hand Promotion Management (HPM) puts us in a strong position to address the TPM challenges in consumer goods industry. Our strong alliance with tier 1 product vendors like SAP and Siebel further enhances our ability to provide TPM solutions. |
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Whitepapers
The Key to succesful Trade Promotion Mangement (TPM) Implementation
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Case studies
80% reduction in lost sales, enhanced process efficiency and improved response time
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