New Product Development Support
From strategy to supply, Wipro Engineering Design Services partners with companies to help them develop and sustain a competitive advantage through new product innovation and delivery. We focus on developing systematic methods for guiding all processes involved in getting a new product to market. Engineering Design Services possesses both engineering and marketing expertise through its cross-functional teams. We address, define and implement a strategy for your new product; this involves the transition of a new product from prototype to production release, culminating in high quality, low cost manufacturing.

Our Portfolio

• New product development support
• New market development support
• Product enhancement

Wipro’s New Product Introduction process provides a framework that allows engagement at any point in a product's life cycle. Initial engagement points for NPI activity between OEMs and third party manufacturing services provider will vary depending on what value the provider can bring to the OEM in the early stages of a product's life cycle. Strategies for materials, manufacturing, and testing can be formulated early in the concept phase of product development. Collaboration between the OEM and supplier’s technical teams on the electrical and mechanical design of the product can take the bumps out of the road to meeting cost, quality and cycle time requirements once the product enters volume production.

Strategic research and consumer insight drive Wipro’s design to supply process, focusing on the marketability and relevance of a product. Phased reviews are conducted internally and with the client to ensure that project intent and deliverables are met at every stage.

Highlights

• Adaptive engineering engagement
• Integrated solution from ‘one shop’

Key Strengths

• Detailed market knowledge
• Art to part
• Domain competencies