• How to maximize top-line revenue and increase market share with current and future product portfolios?
• How to align products and services to market size and dynamics, and proactively address customer requirements?
• How to help customers measure the value of a technology investment using financial and business metrics?
• How to create a strategic offering (product or service) plan, and shared vision of success?
• How to plan, organize and execute the strategy?
• What is the competitive landscape for a proposed offering?

PSA’s typical clients within vendor organizations are product managers, marketing managers and executives responsible for market strategy, competitive analysis and business development. PSA uses an integrated team of senior technical architects, engineers and consultants who bring both deep industry knowledge and experience in working with enterprise, service providers and other vendors in developing successful, long-term strategies.

PSA & Computing Systems
PSA has conducted many engagements helping storage and computing systems vendors develop a deeper understanding of trends in the industry for hardware, software and services. With this experience and deep technical knowledge of their products, PSA has provided strategic recommendations on how they can take advantage of these market opportunities. For example, for a hardware solutions provider, Wipro PSA developed the strategic direction and defined the market positioning for the client’s leading enterprise storage platform. In the software space, Wipro PSA has created the product roadmap for a storage management software solution. In the professional services space, PSA helped identify market opportunity and business model for launching a professional services organization for an enterprise hardware solutions provider.