Marketing Mix Modeling [MMM] Solution

CMO's world over are facing the challenge on how to measure and prove the return on every investment and measure the impact of marketing on profitable revenue growth. Marketing Mix Modeling maximizes the spend efficiency provides dynamic, aggregated, and actionable insights in close to real time.

Wipro's Marketing Mix Modeling Solution is a combination of state of the art Modeling Techniques, advanced consumer behavior research, real-time evaluation framework for Marketing Strategies.

MMM Solution includes Web-based features for Marketing Effectiveness Modeling, What-if Analysis and End-to-End Process Management. We also have Advisory Services for data and model refresh and Platform-based Services for lower time-to-value and lower Cost of Ownership.

NRF 2012 - Marketing Mix Modeling (MMM) Solution
MMM

CMO's world over are facing the challenge on how to measure and prove the return...

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NRF 2012 - Integrated Customer Insights, Communication & Action [iCIA]
iCIA

Wipro's Integrated Customer Insights & Actions (iCIA) is helps retail decision makers ...

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NRF 2012 - Price Optimization
Price Optimization - Revionics

Price with confidence, leveraging analytics-based pricing...

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NRF 2012 - Profitability Analytics Solution and Services
Profitability Analytics Solution and Services

Market Saturation, Rise of Multichannel buying, Changing demographics,....

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Store Operation Optimization solution

Wipro's 'Know your Store' Solution enables optimization of store,....

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