Wipro Becomes Title and Technology Partner for the Chennai Marathon
Bangalore, India - September 17, 2012: Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Ltd. (NYSE: WIT) today announced its partnership with the Chennai Runners, as the title and technology sponsor of "The Wipro Chennai Marathon (TWCM) 2012".
The Wipro Chennai Marathon 2012 – Powered by Chennai Runners will be held at IIT Madras, Chennai on December 2, 2012. This is the inaugural marathon, which will be run over 42 km and is expected to have more than 5,000 runners. TWCM 2012 promises to provide runners with technology support such as RFID (Radio-frequency identification) based timing technology. In May this year, Wipro launched its first corporate iPhone app that includes a "Sport" feature. The runners can train for the marathon by using its in-built digital pedometer.
Suchira Iyer, Chief Marketing Officer, IT Business, Wipro Limited said, "Marathons are a celebration of the human spirit to push boundaries in pursuit of goals. This aligns with the "spirit of Wipro" and is at the core of the corporation's philosophy. We are delighted to be associated with "The Wipro Chennai Marathon 2012". This partnership allows for deeper engagement with the community."
Speaking on the occasion V P Senthil Kumar, Race Director, Chennai Marathon said, "It has been our vision to host one of the world's best marathons in Chennai. With Wipro as our title and technology partner, we can see a fruition of our vision. We are convinced that their support and expertise in the technology arena will help us to further heighten the race day experience for participants."
Wipro has a history of supporting running events and was recently the Title sponsor for the iconic community event 'The Wipro San Francisco Marathon 2012' and a Major Partner for the 'Blackmores Sydney Running Festival'.
Chennai Runners, founded in 2006, is an informal group of people who share a passion for running, which is over 1000 people strong now. The group is the largest running group in Chennai with a common objective to promote a sense of overall well-being and fitness through running. Chennai Runners have conducted several half marathons including 10 km and 5 km events in the past few years and has now associated with Wipro to bring a world class marathon event to Chennai.
United Way of Chennai is the official charity partner for the event. The charity works for the increased quality of life of the underprivileged in the areas of health, education and livelihood. Their key focus is on the differently abled and children who come under the Juvenile Justice Act.
Event Highlights of The Wipro Chennai Marathon 2012:
- Full Marathon (42.2 kms)
- Half Marathon (21.1 kms)
- 10 kms
- Special children run
The Marathon route will be fully supported by aid stations, hydration points, medical facilities, ambulance services, on-course entertainment, route markers, course marshals, finish area refreshments, etc. A chip based timing system will be used to provide official and personal times.
About Wipro Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com.
About Chennai Runners
The Chennai Runners group was founded by Hari, Vidyut and Ram in 2006. It was christened the Chennai Runners during a run. Soon the group began with their regular city runs. But the urge for longer distance runs was a strong urge and thus was born the ECR runs, something which the group is famous for. The first such ECR run was organized in March 2007 and there has been no looking back since. With the popularity of the ECR run increasing, the number of runners grew which gave rise to safety issues on the busy stretch. It was then decided to switch the quarterly run to a signature annual event in partnership with IIT Madras
The group has several successful 'runs' to its credit and some of these include
- Anniversary Fun Run
- The 10x10
- May Midday Madness
- Chennai Marathon (in its earlier versions)
- Shahid Ultra
The success of the Chennai Runners have helped propagate the benefits and sheer joy of group runs and this has given rise to the formation of a few groups like the YMCA Runners and the Dream Runners.
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