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Wipro Technologies Wins Engagement with UK Based Food Retailer - Premier Foods

Bangalore, India - November 08, 2011: Wipro Technologies, the global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE:WIT), has been chosen by Premier Foods, the United Kingdom’s largest food producer, as a strategic technology partner. Premier Foods plc (LSE: PFD) produces and markets over 40 iconic British brands. As part of the five year strategic relationship, Wipro will be supporting both systems and processes to enhance efficiency of Premier Foods’ supply chain. This relationship will enable Premier Foods to realize quantifiable benefits for a known budgetary expenditure with minimal exposure to variable costs.

Wipro’s strong partnership with SAP, global SAP consultant base, end to end implementation coverage, delivery innovation, and outcome based service models and competencies in cloud based services will be leveraged for this engagement.

According to Mark Vickery, Group I.S. & Change Director, Premier Foods, "We would like to congratulate the Wipro team for their focus, commitment and the passion in the discussions leading to our decision. Wipro’s strong SAP capabilities along with their deep consumer goods domain expertise made Wipro a natural fit for Premier Foods."

Bhanumurthy B M, Sr. Vice President, Retail, CG, Transportation & Government, Wipro Technologies said "Spiraling input costs combined with increased margin pressures and shrinking wallet share of the consumer have made consumer goods companies acknowledge the imperative of better business outcomes of their IT investments. Wipro’s CG (Consumer Goods) practice adopts a value chain based approach which enables us to provide customized, industry specific solutions that complement our deep technology background. With Wipro’s solutions, our customers can leverage existing IT investments, institute agility in their processes and maximize the value of strategic assets. We are pleased to have been chosen by Premier Foods which owns many of the UK's best known food brands including Hovis, Ambrosia, Mr. Kipling and Sharwood’s, as one of their strategic partners."

Wipro Technologies enables the world's leading Consumer Goods manufacturers to protect brand, enhance reach and nurture innovation. Wipro's expertise spans areas of Packaged Application Services, Application and Infrastructure Management, Business Process and IT Consulting, Business Intelligence & Data Warehousing via deep domain expertise. Wipro prides itself in enabling CG manufacturers re-engineer the way they meet end consumer’s needs through solutions around areas such as product innovation, supply chain optimization, consumer insights digital marketing and social media, trade promotion optimization, product innovation, consumer-driven supply networks, farm to fork traceability, food safety compliance, and Market Mix Analysis, to name a few.

Note: This customer win was featured in Wipro Limited’s press release that announced the company’s quarterly financial results on July 20, for the quarter ended June 30, 2011. The win was included without mentioning the customer name – 'Premier Foods'

About Wipro Technologies

Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 120,000 employees and clients across 54 countries. For more information, please visit

Media Contacts:


Dirk Lewis
Wipro Technologies
+91 7760983976


Eric Belove
Wipro Technologies
+1 732 216 6242


Rahul Kadavakolu
Wipro Technologies
+44 7920205496

Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

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