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Wipro Launches 'FLoW', a Technology Solution for the Retail Sector

Oracle-Based Solution Will Help Retail Franchises and Wholesalers Do Business Better

New York, USA - January 16, 2012: Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT) today announced the launch of 'FLoW' an Oracle-based Pricing, Supply Chain And Finance Management Solution, for the retail sector. The solution will provide retail franchises and wholesalers greater data visibility needed for faster and more accurate trading transactions. The technology is a composite solution to the Oracle Retail Merchandising System (RMS), developed in line with result of customer feedback.

'FLoW' will enable users get a comprehensive view of their wholesale operations in sync with other functionalities of Oracle's Retail Suite. This significantly increases visibility and operational efficiency, as users can now see and manage their Retail, Franchise and Wholesale operations on one integrated dashboard. The flexibility of the solution means that retail franchises and wholesalers have more control over pricing, fulfillment and billing. Additionally, the solution which is fully aligned with Oracle Retail leverages Oracle RMS functionalities such as item creation, transfers, and replenishment.

Mike Davies, Vice President, Wipro Retail – Europe, Latin America and Wipro’s Global Oracle Retail Practice said: "Historically, retail suites have offered broad functionality for the general retail environment, but not much has been done for the benefit of franchises and wholesalers. Customer feedback indicates the need for a comprehensive retail solution that allows them the best of both worlds and allows the user to oversee the entire process from beginning to end. Wipro is uniquely positioned to provide this level of flexibility because of our deep retail knowledge and experience in working with a wide variety of retail businesses, across the globe as well as our strong partnership with Oracle."

Wipro's retail experience spans global customers across geographies and the company's focus is to integrate legacy investments and future proof systems used to manage Operations, CRM (Customer Relationship Management), Shrinkage, ERP (Enterprise Resource Planning), Data Warehousing, Predictive Data Analytics and Price Optimization. Wipro's capabilities span Grocery, Fashion, as well as Health and Wellness Retailing. Wipro is a tier 1 Oracle Retail Partner and one of the most successful integrators of Oracle Retail solutions.

About Wipro Technologies

Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 131,000 employees and clients across 54 countries. For more information, please visit


Dirk Lewis
Wipro Technologies
+91- 7760983976

Eric Belove
Wipro Technologies
+1 732 216 6242

Rahul Kadavakolu
Wipro Technologies
+44 7920205496

Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.
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