Digital Ecosystems and Analytics in Telecoms

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Digital Ecosystem will be a key growth pillar for telecom.

Operators can play a central role in building platforms for innovation by bringing together Applications Developers, Device Manufacturers, Distributors and System Integrators.

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Out of 200 global CXOs, 85% believe most new digital products and services will either originate from external parties or in partnership with them.

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Only 23% CXOs think big data analytics will be a critical technology initiative over the next 5 years.

20% of them think it won’t be important at all due to difficulties in integrating data from different sources and its being an untested and new area.

M2M and IoT are Critical

Dail

Number of M2M connections by 2018, predicts Cisco

Dail

CXOs believe that M2M and IoT will be critically important over the next 5 years

Dail

CXOs believe ability to create new products and services is the biggest benefit of digital

To benefit from this change, it is important for network operators to play a central role. Not only M2M data consumption but Business Solutions will be key revenue growth driver for network operators.

Customer Experience

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60% CXOs see financial ROI as a key measure to
digital transformation, but as many as 45% CXOs believe providing a
desirable consumer experience is equally important”

TU GO, an app launched by Telefonica’s UK based subsidiary, allows customers to make calls and receive messages on upto 10 different devices thus enabling cross sell opportunities and enhancing customer experience manifold.

3 key benefits of digital transformation for telcos focus purely on customer expectations:

Circle

Network Virtualization

More than 70% CTOs see SDN and NFV as being
extremely critical over the next 5 years

Design

SDN (Software-defined networking) and NFV (network functions virtualization) promise a new era of

  • Quicker Service Provisioning
  • Easier Collaboration with Application Developers
  • New Revenue Streams
  • Greater Cost Efficiencies

CXO Quotes

  • The introduction of new IT technologies into telecoms networks is the biggest disruption we have ever seen.

    Ulf Ewaldsson, CTO, Ericsson.

  • The challenge in the media and communications market is to get customers buying more existing services and more new services.

    Tom Mockridge, CEO, Virgin Media.

  • There needs to be closer collaboration between engineers and commercial managers and marketing. We need to make sure that the marketing plan is tightly integrated with the network investment plan.

    Eddie Moyce, Chief Customer Experience Management Officer, MTN.

  • It’s the famous innovation dilemma, if it can be done then someone else will do it, but it’s better to do it ourselves and learn.

    Eduardo Navarro, Chief Commercial Digital Officer, Telefonica.

  • The role of the CMO and CTO is in many ways converging, the CMO has to understand what technology means for my value proposition, while the CTO also has to understand how to bring value to the top line. This will be extremely important going forward.

    Frode Stoldal, CEO, Maritime Communications Partner, a Telenor subsidiary.

CXO Quotes

  • The introduction of new IT technologies into telecoms networks is the biggest disruption we have ever seen.

    Ulf Ewaldsson, CTO, Ericsson.

  • The challenge in the media and communications market is to get customers buying more existing services and more new services.

    Tom Mockridge, CEO, Virgin Media.

  • There needs to be closer collaboration between engineers and commercial managers and marketing. We need to make sure that the marketing plan is tightly integrated with the network investment plan.

    Eddie Moyce, Chief Customer Experience Management Officer, MTN.

  • It’s the famous innovation dilemma, if it can be done then someone else will do it, but it’s better to do it ourselves and learn.

     

    Eduardo Navarro, Chief Commercial Digital Officer, Telefonica.

  • The role of the CMO and CTO is in many ways converging, the CMO has to understand what technology means for my value proposition, while the CTO also has to understand how to bring value to the top line. This will be extremely important going forward.

    Frode Stoldal, CEO, Maritime Communications Partner, a Telenor subsidiary.

Showcase

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    Telecom Industry at Crossroads

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    Connected Homes: Enabling Anytime, Anywhere Media

  • Jayanta Dey on Digital Transformation with SDN at TIA Networks of the Future 2014

  • The Digital Dilemma: Unify Prepares for Future

  • The Digital Dilemma: Nokia Prepares for Future

  • The Digital Dilemma: Ericsson Prepares for Future

  • The Digital Dilemma: AT&T Prepares for Future

  • The Digital Dilemma: MTN Prepares for Future

  • The Digital Dilemma: Telefonica Prepares for Future

  • The Digital Dilemma: Telenor Prepares for Future

  • The Digital Dilemma: BT Prepares for the Future

  • The Digital Dilemma: Telstra Prepares for the Future

  • The Digital Dilemma: Singtel Prepares for the Future

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    Integration Challenges For The Evolving SDN/NFV Ecosystem

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    Symbiotic Partnership: Directory Service Providers Could Be Trusted Digital Brokers for SMEs

  • Srinivas Vunnava, Senior Director - Engineering, Fujitsu Network Communications Inc.

  • Image

    Auditing in TMF615 and its Benefits

  • Image

    Reinventing The Telecom Equipment Industry

  • Image

    The Rise of Multi-Technology Small Cells

  • Image

    Telecom Industry at Crossroads

  • Image

    Connected Homes: Enabling Anytime, Anywhere Media

  • Jayanta Dey on Digital Transformation with SDN at TIA Networks of the Future 2014

  • The Digital Dilemma: Unify Prepares for Future

  • The Digital Dilemma: Nokia Prepares for Future

  • The Digital Dilemma: Ericsson Prepares for Future

  • The Digital Dilemma: AT&T Prepares for Future

  • The Digital Dilemma: MTN Prepares for Future

  • The Digital Dilemma: Telefonica Prepares for Future

  • The Digital Dilemma: Telenor Prepares for Future

  • The Digital Dilemma: BT Prepares for the Future

  • The Digital Dilemma: Telstra Prepares for the Future

  • The Digital Dilemma: Singtel Prepares for the Future

  • Image

    Integration Challenges For The Evolving SDN/NFV Ecosystem

  • Image

    Symbiotic Partnership: Directory Service Providers Could Be Trusted Digital Brokers for SMEs

  • /wipro_videos/fujitsu_testimonial.mp4

    Srinivas Vunnava, Senior Director - Engineering, Fujitsu Network Communications Inc.

  • Image

    Auditing in TMF615 and its Benefits

  • Image

    Reinventing The Telecom Equipment Industry

  • Image

    The Rise of Multi-Technology Small Cells