OVERVIEW

With more and more businesses moving towards accurate and accelerated decision-making, Insights-as-a-Service has become a priority for virtually every type of industry. Analytics empowers businesses of every kind to be more productive and agile in delivering value by supporting smarter decisions. However, organizations that deploy analytics typically face challenges around data acquisition and usage, the time taken to derive insights, high infrastructure costs, and low availability of skilled resources.

Wipro’s Data Discovery Platform (DDP), with its industry-specific apps, covers the entire spectrum from data to information to insights, empowering customers with relevant insights to make faster, better decisions.

BRIDGING INSIGHTS GAP

Our DDP platform enables businesses to gain valuable analytical insights, and further bridge the insights gap with value-added process simplification and business transformation services. Leveraging techniques such as visual sciences and storytelling with data, DDP drives insight-driven decision making and accelerates time to market.

The comprehensive solution addresses challenges faced by global enterprises, from early adopters and established practitioners to those that are just starting off with analytics.

DDP helps overcome a host of business challenges through:

SOLUTIONS

Relevant and actionable insights are imperative to making faster, more informed decisions. However, organizations across industries face the challenge of bridging the gap between business needs and available information. Businesses grapple with the inability of traditional systems to provide the contextual insights needed to differentiate and drive the business in a hyper-competitive, digitally driven world.

Wipro’s DDP is an integrated solution that generates pertinent insights for business through advanced analytics to enable faster decision-making. DDP operationalizes insights in the quickest possible time. It comes with prebuilt industry data models, data ingestion tools, data transformation queries, model repositories and visualizations to speed up time to insights. The solution provides analytics-as-a-service in an app-based ecosystem, built around common use cases across various industry sectors. DDP apps offer solutions to business use cases across verticals such as healthcare, retail, banking, insurance, and others.

Key benefits of DDP:

  • Provides insights around customers’ switching patterns to enhance customer loyalty (enabled by a customer attrition app)
  • Leverages existing customers for revenue growth through market basket analysis
  • Prevents asset downtime and improves performance through predictive asset maintenance solutions
  • Protects a brand’s online reputation with reputation management solutions

DDP, with its industry-specific apps, covers the entire spectrum from data to information and insights, and empowers customers with actionable insights to make faster decisions. Built using best-of-breed open source technologies, the solution leverages cognitive capabilities from Wipro’s HOLMES Artificial Intelligence Platform™ to reveal hidden insights in large and diverse data sets.

APPROACH

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BUSINESS OUTCOME

Which stores should product X be rolled out in?

  • How the product performed in stores where it was launched vs. control stores?
  • What are the stores where it performed better than the benchmark?
  • What characteristics of the stores and its catchment area that drives the sales of Brand X?
  • What are the candidate stores that have similar characteristics compared to the high performing stores?
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STORY TELLING

How to present a convincing business narrative?

  • Provide the business perspective - User oriented
  • Ensure data narrative flow
  • Emphasize the challenge
  • De-clutter distracting data
  • Include standout KPI’s
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ALGORITHMS

What algorithms are required?

  • Test / Control segmentation
  • ANCOVA
  • Outlier / Anomaly detection
  • Univariate / Multivariate correlation analysis
  • Linear / Log-linear regression / Decision tree
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KPIs

What KPIs need to be measured?

  • Total sales
  • Households bought
  • Units sold
  • Average Unit Price
  • Associated sales
  • Store catchment areas demographics
  • Store catchment competition
  • Store catchment institutions
  • Brands
  • Promotion period/Type
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DATA

What data is required?

  • Stores details
  • Catchment area demographics
  • Brand sales information in stores
  • Promotion & other marketing Information
  • Complementary and substitute brand sales

INDUSTRY-SPECIFIC APPS

Wipro helps its customers do business better by leveraging industry wide experience, deep technology expertise, a comprehensive portfolio of services, and a vertically aligned business model.

CUSTOMER SPEAK

Wipro enables insight driven decision making for Western Power

RESOURCES

  • THOUGHT LEADERSHIP
  • BLOGS
  • BROCHURES
  • VIDEOS
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Customer Attrition ‘app’ is a holistic churn prediction solution with sophisticated predictive algorithms to measure the likelihood of churn with high accuracy across customers.

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Reputation Management - A Data Discovery Platform app

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