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THE

RACE

IS

ON

 
 
 

The digital race is on in consumer goods industry

The Race Is On – Forbes Insights Wipro Report

Are you keeping
pace with consumer goods leaders
in digital marketing &
technology?

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Who are Transformative?

Aligning Marketing, Business and IT to
Lead the Digital Transformation

Strategies and Priorities for
Digital Marketing

Investment Priorities

Challenges

Are you leading the Digital Transformation?

Business Outcomes

How important are the following activities to your organization? (Choose the top 3)






Strategies and Initiatives

How important are the following initiatives to your organization? (Choose the top 2)





 

Are you leading the Digital Transformation?

Investment Priorities

In the next 12-18 months, which areas of digital marketing are you likely to make significant investments?
(Choose top 3)

Social Media Marketing
Analytics + Mathematical Modeling
Multichannel
Customer Experience
Shopper and Consumer Insights

Functional Integration

How active are the following departments (process owners) in terms of participation of digital marketing strategies? (Choose top 3)

Sales
New Product Development
Customer Service
IT
Supply Chain
Logistics
Admin/Finance/HR
 

Are you leading the Digital Transformation?

“Your score is X/5”.
“In order to understand how you can transform your business in the new digital era please browse through the report.
Wipro partnered with Forbes Insights to understand how one can transform their business in the new digital era.”

 
 
 

Resource Center

Info-Graphics

Blog

Collaboration-and-Team-Work

Collaboration and team work

Author : Hiral Chandrana

For Consumer Goods (CG) organizations, the eco system of partners, retailers, manufacturers need to align together to changing consumer needs and yet achieve their individual goals

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the-collaboration-paradigm

CG perspective on digital transformation

Author : John Rossi

Digital transformation in the consumer goods space entails omni-channeling involving consolidation of various parts of technology.

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Digital-transformation-A-CG-Perspective

Mobility - A Bridge between CG Companies and Retailers?

Author : John Rossi

How can CG companies use mobility to collaborate with retailers and go direct to customer?

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Digital-transformation-A-CG-Perspective

Four Strategies to be a Digital Marketing Leader

Author : John Rossi

I remember, a few years ago, digital marketing was mainly a website-related activity;

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Point of View

the-collaboration-paradigm

Consumer Goods Industry in Emerging Markets

The Consumer Goods (CG) industry has been in a state of flux over the last few years.The CG space is witnessing a paradigm shift with emerging markets becoming all important

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digital transformation a Wipro CGT research

Digital Transformation: A Wipro-CGT Research

The Consumer Goods (CG) industry has been in a state of flux over the last few years.The CG space is witnessing a paradigm shift with emerging markets becoming all important

Download

the-collaboration-paradigm

CONSUMERS WANT MORE OF EVERYTHING: OPTIONS, INFORMATION, INTERACTION, ENGAGEMENT

Consumer’s expectations are changing. More than ever they are sharing information about themselves in real time and expecting this information to be used to provide relevant, personalized, convenience, where I am, when I need it, and how it suits me.

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Digital Transformation

A leading European bottled water brand developed a video in 2009 for its Live Young campaign

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Experiential Report

Blipp the below images and see the report come alive