Integrated Publishing Platform
Dispersion of content processes, cross media publishing and proliferation of alternate distribution channels – The Publishing and Information Services landscape is at the cusp of a paradigm shift. Companies are striving to speed time-to-market and reduce production costs, while multiplying return on content – We look at this as a redefinition of the content life-cycle into an Integrated Supply chain.

The Integrated Publishing Platform (IPP) is Wipro’s unique solution to Publishers to build a seamless supply chain spanning functions, internal and external stakeholders, products, tools and information. Centered around Flow-briX (Wipro’s workflow framework), IPP provides a unified view of the Content Creation/Aggregation, Management and Distribution functions in a Publishing organization.

To view a demo of IPP, please contact us at info.media@wipro.com