Media Asset Management
In the last decade, the number of Media vehicles carrying content has multiplied tenfold. And with this, the amount of content flowing through these media vehicles has had an exponential growth. For content managers, the challenge is to organize and manage content assets in a way that enhances search and retrieval without impacting quality. Robust Digital Asset Management (DAM) solutions are on the top of Content Managers' priority list. Wipro has teamed up with some of the biggest names in the Digital Asset Management arena to help Media, Publishing and Entertainment companies effectively organize, locate, retrieve content and thereby evaluate and enhance content productivity.

Content formats include the likes of Rich Media (Audio & Video), Graphics & Images, Text etc.

The DAM Plus Proposition
Content performance can be optimized by integrating your DAM product portfolio with other enterprise systems. Our DAM Plus proposition aims to build integration frameworks between a centralized DAM set-up and other enterprise applications. Wipro has developed the DAM Plus Solution Framework to help clients enhance Return on Content.

The DAM Plus Framework visualizes the content application landscape as a Digital supply chain and can facilitate enhanced content and metadata sharing between the DAM Product Portfolio and Enterprise Applications. Result is enhanced metadata sharing and decreased content turn around time.