Return on Content
Spotlight
The content supply chain is a manifestation of how we can conceptualize the media and entertainment content life cycle in parlance to a supply chain
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Emergence of multiple delivery channels, digitization, newer revenue models, enhanced democratization and productization of content - to name a few. The Media and Entertainment landscape is at the cusp of a paradigm shift. While content continues to be pervasive, technology innovations are re-defining the way companies are trying to monetize content. Wipro is uniquely positioned to enable organizations address these changing imperatives and realize an enhanced Return on Content.
Integrated Solutions across the content supply chain
The content value chain across sub-segments can be conceptualized as a supply chain encompassing the content creation, management and delivery life cycle. Our Media, Publishing & Entertainment offering is centered around an integrated service proposition spanning across the content life cycle and includes:
Core Content solutions – Integrated platforms for Creation, Management & Delivery of content thereby significantly reducing time to market
Enterprise Business solutions around content – Product planning, sales & marketing, revenue recognition and content value realization
Business and Technology Infrastructure – IT infrastructure and business process outsourcing services supporting lines of business and corporate shared services in Media, Publishing and Entertainment organizations

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