Wireless Increases Shoppers' Happiness Index
Thirty-seven percent of active Internet users plan to use smartphones for their Cyber Monday and holiday shopping. A wireless strategy provides retailers with flexibility but reticence about a wider, deeper strategy and investment may have several explanations.
- For a vertical segment that operates on such slim margins, retailers already invest in technology plenty. And legacy systems are often hard to move off, and usually hard to open up.
- Retailers are very concerned about security-and rightfully so. Early reports about hackers exploiting wireless transaction systems may have spooked a lot of retailers.
- Retailers are very concerned about performance. Bad wireless architecture may have led to customer complaints or worse-blocked transactions.
- A comprehensive wireless strategy involves considerable investment.
A sensible approach for retailers in launching a wireless initiative is to partner with a service provider that can support a wireless strategy from beginning to end-from architecture to security to centralized managed services to end-user implementations.
Read more in this thought paper from Wipro and UBMTechWeb.